Exotic Vine Smokers Blog: Behind the Brand and One Year of Exotic Vine!

Exotic Vine Smokers Blog: Behind the Brand and One Year of Exotic Vine!

Hi there, cannafam! We’re back with the latest installment of the Exotic Vine Smokers Blog! 

As always, we’ll have our fingers on the pulse to share anything and everything cannabis, for Southern California and beyond, along with sharing all the need-to-know info on Exotic Vine!

As October comes to a close, we’re reflecting on one of our busiest months yet for events, with a couple more coming up in November. As Exotic Vine recently celebrated its one-year anniversary — and we continue to build our cannabis community and connect with the incredible people that embody it — it feels like a proper time to look deeper at the Exotic Vine story, the brand’s growth, and the road ahead.

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A lot can happen in the course of a year. Looking at the growth of Exotic Vine is surely a testament to that statement.

The family-owned brand began with husband-and-wife duo Aaron Moore and Kourtney Newell, owners and founders of Exotic Vine. Aaron had worked in the cannabis industry for about six years prior to starting the company, while Kourtney has always been a creative professional, involved in marketing, social media, and branding for more than 10 years.

“We’re artists, at the end of the day, both him and I,” Kourtney said. “When it came to us wanting to create a brand, he had the business side, I had the artistic side, and it kind of came together to make Exotic Vine.”

Aaron felt like the traditional market was beginning to go downhill. As the couple looked at the cannabis biz, it seemed like the wholesale market was slowly being pushed to the side, with selling eighth by eighth as the only way to make a profit. This marked Exotic Vine’s transition from selling wholesale — starting a new brand, selling by the eighth, and getting the word out to consumers.

October 28, 2023 marked the one-year anniversary of Exotic Vine and a point of reflection for the growing brand, which has evolved exponentially in the past year.

“We were able to crack the top 100 brands in less than six months of being on the market, which is literally unheard of,” Kourtney said. The Exotic Vine crew is also extremely proud of snagging major accounts, like Dr. Greenthumb, Exotix in Hollywood, and Cookies, which very few brands get in their first year.

“It’s something that we can be proud of, that we know that we're going in the right direction with the brand,” Kourtney said. “People are really identifying with the lifestyle culture that we're pushing out, as well as the characters and of course the exotic weed.”

As Exotic Vine looks ahead, many of the brand goals remain the same: continuing to expand, putting the brand out there, and getting product into more dispensaries into more markets throughout the California coast. Consistency is key when it comes to Exotic Vine’s flower — ensuring that any customer in any location will have that same experience when it comes to the product — alongside top-quality bud.

Long-term, Exotic Vine will eventually have its own dispensary.

Exotic Vine is always looking to keep the brand fresh, keeping ears to the street to see what people in the cannabis community are enjoying and want to see. It’s part of how Exotic Vine has already bloomed into the brand so many know and love.

In that regard, Aaron, Kourtney, and all the folks behind Exotic Vine also look to continue fostering the community element of the brand, acting as part of the electric cannabis culture here in Los Angeles. Between the brand’s audience and collaborators, making sure everyone in the community is included is essential to Exotic Vine.

If you’ve ever caught Exotic Vine out in public, you’ve seen that community connection firsthand, a weed brand with a soul. 

“We feel like a lot of people are out of reach with their brands, that they use big influencers and they’re weeding out a huge market full of real-life smokers… We want to feel like we’re part of the community and that the community is also a part of us,” Kourtney said.

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A huge thank you to everyone who has been part of Exotic Vine’s budding community as we celebrate the brand’s one-year birthday! We can’t wait to see what’s in store in the years to come!

Stay high,

Exotic Vine Cannawriter Keegan

Instagram: @promwitch 

keeganmwill@gmail.com